Headwear

NOT A BRAND. A MOVEMENT.

At Dirty Habits, we live for the moments that take your breath away. Chasing storms, riding waves, flying high, and pushing limits. Born in Cape Town and raised by a global crew of misfits, athletes, and thrill-seekers, Dirty Habits is more than just gear, it’s a mindset.

BUILT BY RIDERS. NOT SUITS.

Founded by professional kiteboarder Graham Howes, Dirty Habits was created by athletes who live the lifestyle. We ride what we build — and we don’t sell anything we wouldn’t wear, break, or test ourselves.

WE NEED TO TALK.

MENTAL HEALTH IN EXTREME SPORTS

Behind the adrenaline, the big smiles and the wild adventures, there are battles we don't always see.

Created by Graham Howes and the Dirty Habits crew, We Need To Talk breaks the silence around mental health in action sports through raw stories, honest conversations and the power of community.

Because some of the hardest conversations are the ones that matter most.

WATCH THE DOCUMENTARY