LIVE | RIDE | PLAY
NOT A BRAND. A MOVEMENT.
At Dirty Habits, we live for the moments that take your breath away. Chasing storms, riding waves, flying high, and pushing limits. Born in Cape Town and raised by a global crew of misfits, athletes, and thrill-seekers, Dirty Habits is more than just gear, it’s a mindset.
NEW COLLECTION
Lekker Tee Bone
€39.00 EUR
Lekker Tee Bone
€39.00 EUR
Good Times Black Tee
€39.00 EUR
Good Times Black Tee
€39.00 EUR
Lilac Tee
€39.00 EUR
Lilac Tee
€39.00 EUR
Unknown Tee
€39.00 EUR
Unknown Tee
€39.00 EUR
Jaws Oversize Tee
€45.00 EUR
Jaws Oversize Tee
€45.00 EUR
Lekker Tee Bone
€39.00 EUR
Lekker Tee Bone
€39.00 EUR
Good Times Black Tee
€39.00 EUR
Good Times Black Tee
€39.00 EUR
Lilac Tee
€39.00 EUR
Lilac Tee
€39.00 EUR
Unknown Tee
€39.00 EUR
Unknown Tee
€39.00 EUR
Jaws Oversize Tee
€45.00 EUR
Jaws Oversize Tee
€45.00 EUR
FOR THE PEOPLE. BY THE PEOPLE.
Dirty Habits is more than a brand. It's a movement shaped by the people who live it. From local crews to global misfits, everything we do is for the culture. For the people, by the people.
BUILT BY RIDERS. NOT SUITS.
Founded by professional kiteboarder Graham Howes, Dirty Habits was created by athletes who live the lifestyle. We ride what we build — and we don’t sell anything we wouldn’t wear, break, or test ourselves.
BORN IN CAPE TOWN. TESTED BY CHAOS.
Cape Town isn’t just where we’re from — it’s our proving ground. Every product gets put through the harshest wind, waves, and wipeouts before it makes it to your hands.
Welcome To The World of Dirty Habits
Our YouTube channel dives into the crew, the culture, and the chaos. From our Mental Health documentary to behind-the-scenes footage of how we’re building the brand.
JOIN US ON INSTAGRAM
5% Off Your First Ride
30 Day No Stress Returns
FREE SHIPPING IN EUROPE ON ORDERS OVER €70